Popular streetwear brand Vans launched its first collection of sustainable footwear last week. The new Eco Theory collection includes four of the company’s best-selling shoe styles, made with ethically sourced, vegan and eco-friendly materials. Authentic lace-up sneakers, iconic Slip-Ons, SK8-Hi high-top shoes and classic Style 36 shoes with the recognizable Vans side stripe complete this durable line.
Durable materials, classic styles
Instead of the harder textiles used in other Vans products (suede, petroleum-based rubber, chemically treated dyes), the Eco Theory collection includes organic cotton, cork, natural rubber, hemp, and inks and glues. water based. For the SK8-HI Decon 38 high top shoes, the canvas upper is made from 100% organically grown cotton, the laces are made from hemp fibers and the sole has been replaced with natural rubber from responsible origin.
“Sustainability must be at the forefront of Vans for the future. It’s a fantastic time to own the space and contribute to a more sustainable way of production, ”said Dane Gudauskas, professional surfer, sponsored Vans athlete and face of the new line.
Vans isn’t the first mainstream footwear and apparel company to rethink design with a sustainability angle in mind. Allbirds, a casual sneaker company known for its wool-based footwear, invested $ 2 million earlier this year to develop a vegan leather product by the end of 2021. New Balance has partnered with the famous artist Jaden Smith for launching a high-end vegan sneaker made of vegetable leather and partially recycled materials. Finally, Adidas has continuously improved its vegan selection, from its first Stan Smith sneaker in vegan leather made in collaboration with eco-responsible designer Stella McCartney to its 2020 Our Icons Go Vegan capsule.
The Vans Eco Theory collection is available at select retail outlets and the Vans surf site.
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