True Touch Collections relaunches with an expanded product range

The hairstyling process is something that has always fascinated Renee King. Since she could remember, King had tried different products to style her hair the way she wanted.

“My hair is very thick and coarse,” King said. “Having this experience as a child, having to put hair straighteners in my hair, then try to go natural. It has been a lifelong process to manage and take care of my hair. It lowered my self-esteem because I felt my hair was different from other people. For example, why doesn’t my hair last that long, stay straight and silky? “

But it was these experiences that helped King launch the True Touch collections at Pensacola in 2016, focusing on developing and refining the brand’s core values ​​- beauty begins from within.

“I had an idea to start a business, and having a medical background and a love for products, that’s how True Collections started,” King said.

It also didn’t take King long to find out that she was in good company.

“I knew this was a problem with other people when I told them about their hair and finding products that suited ethnic and multicultural hair,” King said. “So it was an ongoing process. We decided to create several brands that would provide natural, clean, organic and safe personal care and cosmetic lines. “

True Touch Collections offers a wide variety of hair, body and skin care products including shampoos, conditioners, soaps, scrubs, lotions and body fragrances. All products are enriched with organic nutrients and all-natural ingredients.

“Our biggest seller right now is our True Touch Collections Trueness line,” King said. “It’s a leave-in moisturizer, shampoo, conditioner, and conditioner called the miracle treatment.”

Local businesses and retailers aren’t the only places you can find True Touch collections. Earlier this month, True Touch Collections made its national debut by launching a re-branding campaign featuring its brands Nectar of Sol, Tru Angel and Trueness, as well as its latest brand, Trueness for men. .

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“Now is the right time to relaunch and expand our brand to reach a combined audience of over 100 million potential buyers through multiple shopping platforms,” King said. “Our herbal formulated beauty and personal care products can now be purchased at participating outlets. and online marketplaces such as Kmart, Kmart Pharmacy, Google Shopping, The Beauty Marketplace, Sears and our extensive distribution network in the United States. “

In addition to relaunching the brand and finalizing partnerships with other national retailers, True Touch Collections has been on the move, hosting pop-up events, and looking forward to attending the upcoming Black Beauty Expo at Pensacola Bay. Center on June 19 and June 26 at the Escambia County Minority Affairs Expo at the Brownsville Community Center.

“This way we can reach our customers directly wherever they are and we can also improve our brand visibility and attract new customers to recognize our brands,” King said.

For more information visit mytruetouch.net or call 850-426-4031.

Kalyn Wolfe is a freelance columnist for the News Journal. Send new business tips to [email protected]

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